A.S.Adventure
Daily Dose Of Nature
In collaboration with MMBSY and MMPRESS, A.S. Adventure launched the #DailyDoseOfNature campaign. This multi-channel initiative encouraged people to reconnect with nature during lockdown, creating a strong community around the brand and promoting its vision of outdoor adventure.
The opportunity
As the COVID-19 pandemic confined people to their homes and disrupted outdoor activities, A.S. Adventure needed to stay relevant and meaningful to its audience. The challenge was to inspire people to embrace the outdoors within the limitations of lockdown while reinforcing A.S. Adventure’s core message of exploration and adventure. The brand aimed to foster a sense of connection to nature and mental well-being during a time of isolation.
What we did
In collaboration with MMBSY and MMPRESS, the #DailyDoseOfNature campaign was launched to inspire people to share everyday nature moments. Whether on a short walk, in their gardens, or from their windows, people were encouraged to post these moments on social media using the campaign hashtag. The campaign utilised influencer marketing, user-generated content, and strategic media outreach. MMPRESS focused on amplifying the brand's message through effective public relations, while MMBSY handled the creative and digital execution, ensuring a seamless narrative that connected A.S. Adventure’s brand values with the audience’s desire for nature and freedom during lockdown.
The outcome
The campaign was a huge success, generating significant engagement on social media. Thousands of posts were shared using the #DailyDoseOfNature hashtag, creating a sense of community around the brand. The campaign not only strengthened A.S. Adventure’s brand positioning as a champion of outdoor exploration but also increased digital traffic and sales of outdoor products. The collaboration between MMBSY and MMPRESS ensured comprehensive outreach, establishing the brand as a meaningful player in promoting mental well-being and nature appreciation during the pandemic.
Note: This case study was originally posted on MMBSY’s website. To read the full case study, visit A.S. Adventure - Daily Dose of Nature.
