Callebaut
The world's first vegan milk chocolate
Callebaut set out to revolutionise the chocolate industry with the launch of the world’s first vegan milk chocolate. Through a blend of innovation and craftsmanship, we helped them introduce this plant-based delight, making chocolate indulgence accessible to all.
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The opportunity
As consumers increasingly seek out plant-based alternatives, Callebaut saw an opportunity to innovate with a groundbreaking product—vegan milk chocolate. They needed a campaign that would not only highlight the indulgence of their new offering but also position them as leaders in sustainability and innovation within the chocolate industry.
What we did
We designed a comprehensive launch campaign to showcase Callebaut’s vegan milk chocolate, highlighting both its taste and ethical production process. Through engaging storytelling, creative visuals, and immersive experiences, we emphasised the indulgent, creamy nature of the chocolate without compromise on taste. The campaign spanned multiple platforms, including digital content, video storytelling, and influencer partnerships, to spread the word globally.
The outcome
The vegan milk chocolate campaign was met with widespread enthusiasm, generating buzz both in the chocolate industry and among conscious consumers. The innovative product resonated with a new audience, and the campaign successfully positioned Callebaut as a forward-thinking brand committed to meeting modern demands while maintaining its high standards of craftsmanship.
Note: This case study was originally posted on Berlin Creative Studio's website. To read the full case study, visit Callebaut: The World’s First Vegan Milk Chocolate.
