KBC Bank
Level Up Your Mobile
Engaged collaborated with KBC Bank Belgium to transform the KBC Mobile app from a simple bill-paying tool into a multifaceted financial companion through a series of interactive videos.
Delivered by
The opportunity
KBC Bank Belgium aimed to elevate the user experience of their mobile app by introducing new features such as easy investing, money-saving with KBC deals, and seamless ticket purchases.
What we did
Engaged created an interactive video experience that unfolded on both Instagram and the KBC Mobile app. Users embarked on a journey to uncover the app’s hidden gems through gamification and interactive storytelling. Influencer Samir Korbi hosted a five-day interactive video challenge, each day highlighting a unique app feature.
The outcome
The campaign successfully transformed passive users into active users, igniting their curiosity to harness the full potential of the KBC Mobile app. Effective communication within the app and targeted social media posts ensured users were informed and empowered.
Note: This case study was originally posted on Engaged’s website. To read the full case study, visit KBC Level Up Your Mobile.
