Fresh Perspective

Discover the hot takes on marketing communication, design, and data.

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Data solutions
All

Business analytics: Data as a base for decision-making?

Alain Glickman discusses key data decisions in the latest episode of Kanaal Z’s 'Never Waste a Good Crisis'. Watch the video (Dutch only) for more insights.
Duval Union Team
June 26, 2020
3 min read
PR & influencer marketing
All

Crisis plus creativity equals endless opportunity

Mie Van der Auwera shares insights on mastering storytelling in Kanaal Z's 'Never Waste a Good Crisis'. Watch the video (Dutch only) to learn more.
Duval Union Team
June 26, 2020
3 min read
Go-to-market & strategy
All

A fully digital version of your company in 72 hours

Carole Lamarque shares strategies to boost turnover with limited marketing budgets in Kanaal Z's 'Never Waste a Good Crisis' series. Watch the video (Dutch only).
Duval Union Team
June 26, 2020
3 min read
Brand activation
All

Absolute must? Double the value, halve the budget.

In this episode of Kanaal Z's miniseries 'Never Waste a Good Crisis' we are talking to Klaus Lommatzsch about engaged entrepreneurship. And much more.
Duval Union Team
June 26, 2020
3 min read
Digital marketing for SMEs
All

5 important marketing trends for SMEs in 2025

Discover the key marketing trends for SMEs in 2025, from AI-driven strategies to zero-click marketing. Stay ahead of the curve with insights shaping the future of marketing.
Nickolas Delanghe
October 18, 2024
4 min read
Brand activation
All

13 insights from the 5th Conference on MarTech

Explore 13 key insights from the 5th Conference on Martech. Discover how the latest innovations in marketing technology are shaping the future of the industry.
Duval Union Team
October 14, 2024
4 min read
Corporate communication
All

8 books you should read by the end of this year

Looking for some great reads to finish the year strong? Check out our curated list of 8 must-read books that will inspire and challenge you to greatness.
Klaus Lommatzsch
November 18, 2020
3 min read