Voices of greatness

As a CEO, Marleen Vaesen uses her marketing knowledge to develop an authentic leaderships style that prioritises purpose and people. We share her most valuable tips!

Building a successful company is to say the least… difficult. It’s a play by play of Darwin’s survival of the fittest: in order to succeed you must adapt at every stage. Or like one of our interviewees likes to say: “It’s like participating in the Olympics. There can only be one winner: the one that trains the hardest.

How can companies thrive in this rapidly changing world? And how can co-creation help you crush your growth goals? Anne-Sophie Lotgering, Chief Enterprise Market Officer at Proximus, answers these questions in our latest podcast. According to her, telco companies might just be the missing piece in your organizations’ growth puzzle. Time for a sit-down!

The fourth episode of the Wired for Growth podcast is all about the buzzword: data. Our hosts are having an interesting talk with Barbara Van Den Haute, administrator general of Digitaal Vlaanderen, the institution that is responsible for the digitization of the Flemish Government. Well-known for the high-ranked apps such as CovidSafe and Itsme.

How do you bring out the best in people, how do you attract the right people for your company and how do you grow as a leader? Believe it or not: Greet Boonen and Mie Van der Auwera have both faced these challenges and won.

Being in business means staying one step ahead of the game. And on this week’s episode of The Wired for Growth Sessions, we’re chatting about innovation with Dries Roekaerts - VP Global Gourmet at Barry Callebaut - and Lode Avet – co-founder of agency Berlin. From why it’s important to know if an innovation can be done well, to how a growth strategy has to be internally owned. We’re covering it all.

In 2020, the value of the personal luxury goods market worldwide was 283 billion euros. And it’s projected to increase another 11% in 2022. You’ve got to wonder… how do these brands keep growing with a model based on scarcity? So, we invited Iris Van der Veken, Executive Director at the Responsible Jewellery Council and marketing expert Carole Lamarque to talk about just that. They are taking you behind the scenes and discuss the latest changes in the luxury industry. Let’s just say they give a whole new meaning to “diamonds are a girl’s best friend”.