Brands invest huge amounts in ambassadorship, and we want to make the return on that connection even better. Ambassadorship and advocacy may have been given new life with the rise of social media, but they’re still the same. You use someone’s – an athlete’s – image, reach and resonance to achieve a goal. A lot of brands rely on ambassadors, but a sports star has a completely different type of reach than the average influencer. Offer insight into their lifestyle and brand preferences deepens the relationship with their fans, especially if the connection is relevant. We want to focus on creating connections that align with a brand’s business goals and the athlete’s personal beliefs.
