Serax sells lifestyle products by talented designers and artists who combine beauty with form and function. Retailing through shops all across Belgium, Serax wanted not just an attractive retailer website for their B2B customers, but needed it to ‘communicate’ with their warehouse and stock management systems too.
Of course, nothing less than a pixel-perfect design would do for such visual products, but it is the dynamic display that makes the website such a successful sales tool. With a clean and user-friendly front end, the back end houses a hugely complex system of processes that supports an outstanding buyer experience. Linked to ERP stock management, invoicing, administration and a full CRM, this is enterprise level development at its best.