Programme 9th of july
09.00 - 9.55
About David AND Goliath? - How belgian entrepreneurs can avoid channel conflicts in collaboration with online titans (Amazon, bol.com,..) - by Carole Lamarque from Duval Union Innovative Marketing
Get to know how to deal with conflicting channels and how to build a future proof strategy for all of your points of sales. Is a collaboration with Amazon a losing game? And if so, how can you compete with those giants?
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10.00 - 10.55
Add to cart now - How eVenting is the next big thing in retail technology - by Tino Dekkers from Nine O’Clock Somewhere
Build, test and evaluate your own business case for eVenting, a new digital way to boost business. Learn more about expanding your buyer's journey and end with an omni-channel eCommerce strategy. Interesting for sales managers, marketeers, CFO’s..
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11.00 - 11.55
Success is no coincidence, it's engineered - 5 learnings from a start-up - by Maxime Carpentier from Zero Copy
Tried to enable change in your company and failed every time? Good news, corporates can integrate that start-up mind set in a durable way. Maxime shows you how.
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12.00 - 12.55
The Unreachables - How to reach your “unreachable audience” in order to turn marketing into a real success driver - by Nathalie Leemans from Grava -
Turn that visitor into a buying customer. More easily said than done. Grava shows the ropes how to reach target groups in a more profitable manner with cases, metrics that pop and the applicable ‘cost of sales’ model.
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13.00 - 13.55
Make Minutes Matter - An innovative sponsoring model that connects brands and athletes - by Robbie Cop from Flying Colours
What if… you could donate minutes a professional player plays in a match as a brand? At the end, you’ll be able to integrate marketing and sponsoring into your CSR strategy with a couple of clicks.
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14.00 - 14.55
Telewho, telehow, telework - How a renewed employee experience strategy in Corona times helps business leaders improve employee engagement, reinforce the brand and increase productivity - by Inge Van Belle from Herculean Alliance
87% of all employees indicate that they do not feel connected to the brand or company they work for. Inge gives you an overview of how to enhance employee engagements, strategies and how to never lose productivity and efficiency.
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Programme 10th of july
09.00 - 9.55
Right time, right video - How video fuels your sales funnel, now more than ever - by Myra Nurski from MMBSY
Video killed the radio star AND kick started an era where marketeers can be dazed “Is that video gonna help meet my KPIs?”. Enter the world of content marketing. Welcome, it’s creative and efficient here.
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10.00 - 10.55
Achieving data centric maturity level ✓ - How to start rebooting your business in a few days for less than 7k euros. - by Alain Glickman from Glickman
In ‘Jip and Janneke’ style, Alain will explain how you can use your available data and how to return after a few days with actionable insights. You’ll be able to evaluate your own data centric maturity level. Ready player one?
11.00 - 11.55
Future forward - How technology has allowed companies to become truly data-driven and how MarTech has helped them automate and scale like crazy - by Renout Van Hove from GrowthAgent
What you need to be doing with marketing technology in 3 months and 3 years from now. Expect a tool for every problem you can encounter!
12.00 - 12.55
How to survive the adpocalyps - by Phil Blondé from Friendship
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13.00 - 13.55
No more 404’s. 10 golden guidelines to futureproof your digital platforms - by Max Van Acke from Seven Days
With a sudden digital mindset came .. a lot of questions to upgrade digital platforms swiftly. Max has collected 10 golden guidelines for every type of organisation to check how future proof their digital products are. May your 2021 be blessed with no 404s.
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