In this episode of the Kanaal Z series 'Never Waste a Good Crisis' we have Renout van Hove as our guest. Renout is founder and managing partner of the Martech agency GrowthAgent within the ecosystem of Duval Union. While his colleagues at Duval Branding focus more on the 'why' behind a brand, Renout focuses on the 'how'. In this article you can read more about how you can tackle this crisis the digital way as an entrepreneur. Don’t forget to watch the video below (Dutch only).
Dominating the system
GrowthAgent uses technology in a smart way for its customers by deploying data in a driven way via CRM, Marketing Automation, the innovative Customer Data platforms and where necessary, artificial intelligence. GrowthAgent helps its clients to create impact on the bottom line by working data driven in favour of overall business efficiency and an optimal customer experience. GrowthAgent distinguishes itself from the competition because they work in a technological agnostic way. They believe that their clients need to be able to manage this technology themselves in order to scale up efficiently.
According to Renout, unforeseen circumstances are manifesting which were actually about to happen within 5 years. We notice that many employees have started working from home. It’s all about the value the employee brings instead of the hour he puts in. For the functions that can take over 80% of the tasks, it is important to transform your organisation into a value-driven way of working - and move away from traditional, hierarchical and task-driven ways of working. The implemented technology is therefore important. Just as it is crucial for the new type of customer to concentrate on simplicity in doing business, it is a lot more effective for the employee to accomplish tasks with a minimum of effort.
Data equals gold
Today, many organizations and employees are feeling pressured and so the role of Robotic Process Automation or automating repetitive administrative tasks is becoming more important. GrowthAgent can help in streamlining and fine-tuning the technology stack and deploying the right technology which has a clear impact on both the employees and the customer experience. Today, only 1% of data in companies is used to positively influence the customer or employee experience. Don't belong to the 1% club. Haven't you heard? Data is the new gold and it will only gain more importance in the future.
Don't miss out: find the entire 'Never Waste a Good Crisis' here:
Intrigued? Register for our free 2 day webinar.
