It’s a far cry from years where customers used to be helped by a friendly face with some good advice. These days it’s all about tech and to be honest… it can be quite a nightmare to navigate through all these new technologies. Blockchain-what-to-who? In order to be innovative, companies need to have the necessary data, skillsets, market knowledge and don’t forget new and shiny ideas. A laundry list of things to check off before actually attaining success. But what if there is an easier way? That’s where co-creation comes into play. According to Anne-Sophie Lotgering, Chief Enterprise Market Officer at Proximus, it helps companies remain competitive.
Reinventing telco in the digital economy
The telco landscape has changed tremendously these last ten years. “When I first started working, we were still using fax and landlines,” Anne-Sophie says. “ Today people have fiber in their homes, we are able to do amazing things through connectivity.” Think of intelligent factories, smart cities or autonomous vehicles, those are all examples of connectivity that can proactively improve the efficiency of business operations. Conclusion? Telco is no longer just a commodity, but has merged with the field of IT. The industry now helps companies and organizations with reaching digital maturity.
According to Anne-Sophie today’s companies are driven by four things: They want to be cloud-enabled, because it provides them with a lot of flexibility. They need to have some kind of online presence to be able to still cater to consumers and their employees need to have the necessary skills . So, digitalization is the second key component. And don’t forget to be data-driven. One of the key changes that we have seen in the last couple of years is that companies understand the power of data. Until very recently data was lying idle. But companies today understand how powerful prescriptive data can be. So being a data-driven company is the third box to check-off. And then last but not least, it’s all about security. The biggest asset a company has is its IP and therefore it needs to be end-to-end secured. These are the four pillars to any digital transformation.
And that’s where co-creation comes in. In a nutshell: co-creation is when businesses include outsiders in the ideation and development process. So, Proximus helps create new strategic business models by using their tech know-how and by bringing the right people together.