Glickman

Making data capital

Data science and treatment as a consultancy service turning customer data into actionable insights and ready-to-use marketing and sales solutions.

Roadmaps

We assist in identifying and prioritizing the data, tools, channels, processes and people in order to build a truly data driven customer centric organization.

Customer scorecards, data & customer value analysis

With data mining and machine learning algorithms we create a deeper understanding of the customer: what are his needs & interests, what is he looking for and what is his potential?

Customer segmentations

We combine value, usage and needs based segmentations to inspire the value propositions customers are really looking for.

Next best action and contact strategy

To get to segmented, personalized and re-active marketing, we co-create the next best action for the customer; leading to best lifetime value and customer loyalty.